Senior Vice President, Global Communications & Brand

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a technology-driven content distribution company with global presence and scale, operating across three diverse yet complementary gaming verticals: Aristocrat Gaming, Product Madness, and Aristocrat Interactive. Aristocrat creates great content and distributes it broadly to reach players wherever and whenever they play.

The company combines world-class content, technology, and distribution capabilities to deliver engaging player experiences across regulated and select? unregulated markets worldwide. Aristocrat continues to strengthen its long-term prospects through sustainable market share growth, innovation, disciplined investment, and strategic acquisitions, supported by a highly capable team focused on creating shareholder value.

Aristocrat employs more than 7,300 people across 25 countries and operates in over 350 licensed jurisdictions globally. The company's diversified portfolio provides exposure to multiple markets and growth opportunities while supporting resilience and long-term value creation.

Aristocrat's mission is to create great content and distribute it broadly to reach players wherever and whenever they play, bringing joy to life through the power of play. The company is united by four core values: All About the Player, Collective Brilliance, Talent Unleashed, and Good Business Good Citizen.

Role Summary

The Senior Vice President, Communications & Brand is responsible for leading Aristocrat's global Communications & Brand function, shaping how the company is positioned with employees, media, investors, customers, regulators, and other key stakeholders worldwide.

Reporting to the Chief Corporate Affairs & Marketing Officer, this role is accountable for developing and executing Aristocrat's global communications strategy, protecting and enhancing the company's reputation, and ensuring communications activities support business growth, corporate culture and employee engagement, stakeholder confidence, and long-term value creation.

The role serves as the global functional leader for Communications & Brand, partnering closely with Investor Relations, Responsibility, Government & Industry Affairs, Marketing, Legal, People & Culture, and business leadership teams to deliver coordinated and impactful communications outcomes across Aristocrat's global operations.

A critical priority for this role is ensuring Aristocrat's communications capabilities evolve to meet the needs of a highly distributed global workforce. The successful candidate will leverage communications technologies, two-way digital engagement platforms, collaboration tools, analytics, AI-enabled capabilities, and contemporary communication practices to improve employee engagement, strengthen the company’s culture, enhance stakeholder favorability, and drive measurable business outcomes.

The successful candidate will bring deep expertise in corporate communications, media relations, internal communications, reputation management, and listed company communications (with a particular focus on the ASX), while building and developing a high-performing, engaged global team capable of delivering results across diverse markets and stakeholder groups.

Key Responsibilities

Strategic Communications Leadership

• Partner with the Chief Corporate Affairs & Marketing Officer to develop and execute Aristocrat's global communications strategy.
• Define enterprise-wide communications priorities aligned to company strategy and business objectives.
• Lead the global Communications & Brand function, ensuring clear priorities, governance, accountability, and measurable outcomes.
• Provide strategic communications counsel to executive leaders on crisis management, corporate reputation, stakeholder engagement, media relations, internal communications, and organizational change management.
• Support major corporate initiatives, strategic transactions, business transformations, and significant stakeholder engagements.
• Drive strategic focus on a core set of key messages, reviewed annually, and ensure consistent measurement and execution discipline to deliver those messages.
• Contribute to broader Corporate Affairs & Marketing priorities as a member of the leadership team.
• Act as delegate for the Chief Corporate Affairs & Marketing Officer on communications-related matters when required.

Corporate Reputation & Media Relations

• Lead Aristocrat's global reputation management and media engagement strategies.
• Develop and execute communication programs that strengthen Aristocrat's profile and stakeholder confidence across key markets.
• Oversee media positioning and narrative development for major business announcements and strategic initiatives.
• Lead communications planning and preparedness for issues management and crisis response.
• Ensure consistent messaging and communications standards across business units and regions.

ASX & Corporate Communications

• Lead communications planning and execution associated with financial communications and non-IR messaging, ASX announcements and market-sensitive matters.
• Partner closely with Investor Relations, Legal, Company Secretariat, and executive leaders to support significant corporate communications activities.
• Develop clear, credible, and compelling narratives that reinforce confidence among investors and external stakeholders.
• Support adherence to the communications requirements and expectations of a publicly listed company.

Internal Communications & Employee Engagement

• Develop and lead a global internal communications strategy that supports business performance, employee engagement, and organisational culture.
• Ensure employees receive timely, meaningful, and accessible communications that improve understanding of company strategy and priorities.
• Support executive communications programs that strengthen leadership visibility and organisational alignment.
• Lead communications initiatives supporting transformation, organisational change, and business growth.
• Foster communications that reflect Aristocrat's values while maintaining an authentic and grounded Australian culture and voice.

Communications Innovation & Technology

• Drive the evolution of Aristocrat's communications ecosystem, operating model, and capabilities.
• Leverage communications technologies, employee engagement platforms, analytics, AI-enabled tools, digital channels, and collaboration technologies to improve communication effectiveness.
• Ensure communication channels and platforms effectively support more than 7,300 employees across 25 countries and a highly distributed global workforce.
• Utilize employee listening capabilities, communication analytics, feedback mechanisms, and data-driven insights to improve reach, engagement, understanding, and action.
• Establish measurement frameworks that demonstrate communications effectiveness and business impact.
• Champion innovative communication approaches that strengthen employee connection, leadership effectiveness, and stakeholder trust.

Leadership & Team Development

• Build, lead, and develop a high-performing. engaged global Communications & Brand team.
• Foster a culture of accountability, empowerment, collaboration, and continuous improvement.
• Develop leadership capability through coaching, succession planning, and talent development.
• Drive operational excellence and productivity across the communications function.
• Manage budgets, agency partnerships, and external vendors to maximize effectiveness and return on investment.

Brand Stewardship

• Provide governance and strategic oversight of Aristocrat's corporate brand.
• Ensure brand positioning and communications activities support broader business, reputation, and stakeholder objectives.
• Maintain corporate brand standards and consistency globally.
• Partner with internal stakeholders and external agencies to support brand initiatives and narrative development where appropriate.

Leadership Scope

The Senior Vice President, Communications & Brand is responsible for determining the strategic direction, priorities, and objectives of Aristocrat's global Communications & Brand function.

The role leads a geographically distributed team of 17 communications professionals across North America, EMEA, and APAC, including six direct reports. The position provides direct leadership to senior communications leaders responsible for external communications, internal communications, gaming communications, interactive internal communications, Product Madness communications, and CEO

Office and project communications.

Current direct reporting relationships include:

• Vice President, External Communications, US
• Vice President, Internal Communications, Australia
• Vice President, Gaming Communications, US
• Director, Interactive Internal Communications, UK
• Senior Director, Product Madness Communications
• Senior Director, CEO Office and Project Communications, Las Vegas

The role is accountable for developing a highly effective communications organisation capable of supporting Aristocrat's global businesses, diverse stakeholder groups, and increasingly distributed workforce.

The position also oversees external communications and brand agency partnerships that support corporate positioning, narrative development, reputation management, communications campaigns, andbrand evolution.

The role delivers outcomes through Vice President, Director, and Manager-level leaders while contributing to Corporate Affairs & Marketing and broader enterprise strategic initiatives.

Key Relationships

Internal

• Chief Corporate Affairs & Marketing Officer
• Executive Steering Committee
• General Manager, Investor Relations
• Group General Manager, Responsibility
• General Manager, Government & Industry Affairs
• Senior Vice President, Head of Regulated Marketing
• Business Unit Presidents and Executive Leadership Teams
• Legal & Compliance
• Company Secretariat
• People & Culture
• Corporate Strategy and Finance leaders
• Regional Leadership Teams

External

• Global media organizations and industry analysts
• Investors and shareholders, in partnership with Investor Relations
• Government and regulatory stakeholders, in partnership with Government & Industry Affairs teams
• Industry associations
• Communications, reputation management, and public relations agencies
• Corporate brand and creative agencies
• External advisors and consultants

Experience & Qualifications

Required

• 15+ years of progressive leadership experience in corporate communications, media relations, internal communications, public affairs, or related disciplines.
• Significant experience supporting communications activities within a publicly listed company.
• Demonstrated experience working with ASX announcements, market-sensitive communications, or comparable listed-company environments.
• Proven experience leading global communications teams across multiple regions and cultures.
• Strong expertise in internal communications, media relations, reputation management, and executive communications.
• Experience advising senior executives on strategic communications and stakeholder engagement matters.
• Demonstrated success driving measurable communications outcomes in complex, matrixed organizations.
• Experience leading highly distributed communications teams and supporting geographically dispersed workforces.
• Experience managing communications agency partners and external strategic communications advisors.

Preferred

• Experience within global technology, gaming, entertainment, digital, or consumer-facing organizations.
• Experience operating within regulated industries.
• Experience modernizing communications functions through technology, analytics, digital engagement platforms, and AI-enabled capabilities.
• Familiarity with employee listening platforms, communications measurement frameworks, and enterprise collaboration technologies.

Leadership Capabilities

• Executive presence and strong influencing capability.
• Exceptional written, verbal, and stakeholder communication skills.
• Strategic thinking combined with operational execution excellence.
• Sound judgment in complex and high-profile situations.
• Strong commercial acumen and business partnership capability.
• Ability to lead and inspire globally distributed teams.
• Experience building empowered, accountable teams that deliver measurable outcomes through others.
• Commitment to innovation and continuous improvement.
• Deep understanding of modern communications practices, technologies, digital engagement platforms, analytics, collaboration tools, and AI-enabled communication solutions.
• Collaborative, pragmatic, and humble leadership style aligned with Aristocrat's values.

This job description may have been reviewed and enhanced using AI-assisted tools to improve clarity, consistency, and inclusivity. All final content, role requirements and hiring decisions remain subject to human review and approval by Aristocrat.

Compensation Philosophy

We offer a comprehensive pay and benefits package designed to stay competitive in the market, support your wellbeing, and recognise your contribution to our success. Our approach is underpinned by a pay-for-performance belief in rewarding individual impact. Your specific compensation package will be determined by factors such as your skills, experience, qualifications, and location.

Depending on your role and location, you may be eligible for annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits.

You may also be eligible for inclusion in our annual equity program, providing the opportunity to share directly in Aristocrat's long-term growth and success through equity ownership.

Specific details about compensation and benefits for this position will be discussed during the recruitment process.