Digital Marketing Manager

Joining one of Australia's leading Luxury Designer Fashion brands, to shape, drive & deliver the end to end Digital Marketing strategy.

• High impact, strategic role, working directly alongside the Head of Digital
• 1 day WFH, strong flexi-working hours + a beach-side office location
• Building on huge Local & International success, as well as expanding into new channels

The Role

Joining one of Australia's leading Luxury Designer Fashion brands, working within a stellar, highly-technical, high-performance Digital team, reporting straight to the Head of Digital, to drive, shape & execute the Digital Marketing strategy, with a heavy focus on Meta.

This role will be focused on driving both new customer acquisition growth, as well as conversion, engagement & customer retention, driving online performance with cutting edge, innovative campaigns.

With solid external Partnership support to keep you across latest trends, this role will lead strategic development, execution & optimisation of all Paid activity, focused on Meta, Google, TikTok & Pinterest predominantly, as well as both AU local & international audiences.

You'll partner closely with the eCommerce & wider Marketing team, working both creatively & analytically to drive growth across key metrics like ROAS & MER, as well as support on driving strong customer retention & LTV.

Key Responsibilities & Skills

• Strong, demonstrated experience in Digital, Paid & Performance, with Agency-side experience being highly advantageous, as well as exposure to working across Fashion, Retail & Lifestyle brands
• Hands-on, indepth experience of executing and delivering Paid campaigns, particularly within Meta but Google, TikTok & Pinterest being a massive plus!
• A track record in scaling Paid channels and delivering solid increases in performance & new customer acquisition
• In-depth experience & understanding of analysing key metrics, including CAC, CPA, ROAS & AOV, as well as presenting actionable insights
• Demonstrated experience with running small-scale tests, creative or bid tests, with the ability to redefine solutions & strategies
• Wider exposure to the full Digital mix, especially CRM, would be super advantageous
• Knowledge of the Shopify Klaviyo tech stack & GA4 would be very highly regarded
• The ability to work highly cross-functionally across Marketing, Brand, Creative & eCommerce teams and a strong understanding of the full customer journey

The Benefits

• Joining a Luxury Designer Fashion brand that is scaling to new heights, with huge online presence & a solid store-network
• Working amongst a stellar inhouse Digital team, with amazing mentorship & career progression opportunities, working alongside some of the industry's very best
• Huge career progression opportunity to develop your career brand-side, with full view of the end to end Digital mix
• Additional coaching support & access to external partners to keep you on-top of in platform trends & new features
• Stunning Northern Beaches office location, with a collaborative, innovative and tight-knit culture
• Additional perks, such as employee discounts & allowances, across beautifully crafted, Luxe product

Excited? You should be!

If you're interested in this opportunity, please reach out today and apply or send your resume straight to Charlotte - ***email_hidden***