Head of Marketing

Head of Marketing

Brighton, Melbourne | Full-Time | Reports to Founders & GM

The Role

We are looking for a commercially driven, performance-obsessed Head of Marketing to own and scale total revenue across E-Commerce and Retail.

This is not a brand-only role. This is a revenue leadership role.

You will have full ownership of marketing budgets, ROI, and performance outcomes — accountable for the total revenue contribution across all channels. You will lead performance marketing, retail marketing, product launches, and conversion optimisation with a clear commercial lens.

You will operate as a key member of the leadership team, partnering directly with the founders to drive profitable growth.

What You Will Own

Revenue & Commercial Accountability

• Own total revenue contribution across E-Commerce and Retail
• Full ownership and management of the marketing budget
• Drive ROI, MER, contribution margin and channel profitability
• Allocate spend strategically across channels based on performance and return
• Forecast revenue in partnership with finance and operations
• Overall brand positioning and messaging
• Ensure consistent brand identity across channels and international markets
• Oversee influencer and creative strategy

Performance & E-Commerce Growth

You will lead all performance-driven digital channels with a focus on scalable, profitable growth. Including:

• Performance Marketing (Meta, TikTok, Google, TikTok Shop)
• Affiliate marketing strategy, ROI and spend management
• Conversion Rate Optimisation (CRO) & website performance
• EDM & SMS strategy and revenue growth
• Paid media budget allocation and efficiency
• Customer acquisition cost management
• LTV optimisation in partnership with retention

You will continuously optimise for contribution, not vanity metrics.

Product Launches (Commercial Focus)

• Own the commercial strategy behind product launches
• Drive launch revenue targets and conversion strategy
• Build performance-led launch plans across digital and retail
• Ensure launches deliver strong sell-through and margin outcomes

Retail Marketing

You will lead retail marketing strategy with a clear focus on sell-through, retail growth and range expansion. Including:

• Retail launch calendars
• POS, in-store assets and tester strategies
• Retailer-specific campaigns (Walmart, Coles, Sephora, etc.)
• Retailer EDMs and co-op marketing initiatives
• Supporting new doors and range expansions
• Driving retail sell-through and revenue growth

This role ensures retail marketing is commercially aligned and performance-driven — not just trade support.

Leadership

• Lead and develop the marketing team
• Build a high-performance, accountable culture
• Set clear KPIs tied to revenue and ROI
• Work cross-functionally with Sales, Operations, Product and Finance
• Report directly to Founders and the Management Team

Who You Are

• 8+ years in performance-led marketing roles
• Proven experience owning significant marketing budgets
• Demonstrated success scaling DTC and/or omnichannel brands
• Strong commercial acumen and financial literacy
• Deep understanding of paid media, CRO, and retention levers
• Experience managing retail marketing in major accounts is highly desirable
• Data-driven, decisive and comfortable owning revenue targets
• Strategic thinker with strong execution capability
• Comfortable operating in a fast-moving, founder-led environment

What Success Looks Like

• Profitable revenue growth across E-Commerce and Retail
• Clear visibility on marketing ROI and contribution
• Strong launch performance and sell-through
• Scalable, efficient customer acquisition
• High-performing, accountable marketing team

Why This Role Matters

This role is critical to our next phase of growth.

You will not just “run campaigns” — you will own revenue outcomes, allocate capital strategically, and directly influence the company’s commercial trajectory.

If you are a commercially minded marketing leader who thrives on performance, ownership, and impact — we want to hear from you.

Apply via LinkedIn or send your CV and a short note to Sign in to view email