Email and Lifecycle Marketing

EMAIL & LIFECYCLE MARKETING MANAGER

Klaviyo | E-commerce | Remote | Part-time or Full-time

Active Truth is looking for an experienced Email & Lifecycle Marketer to take ownership of one of our most important revenue and communication channels.

This is a role for a person who can set the strategy and then get in and execute it. You’ll plan the calendar, identify opportunities, build the campaigns, optimise our automated flows, analyse the results and continually look for ways to improve performance.

You won’t be starting from scratch. Active Truth has one of Klaviyo's best-performing accounts in Australia. We’re looking for someone who is excited by the opportunity to take an already strong program and make it even better.

ABOUT ACTIVE TRUTH

Active Truth is an Australian, female-founded e-commerce brand creating fit-focused swimwear, activewear and everyday essentials for women in sizes 8–26.

For 10 years, we’ve been challenging the way women are represented in fashion and building a loyal community around confidence, inclusivity and keeping it real.

THE ROLE

Reporting directly to Active Truth’s founders, you will take responsibility for the strategy, execution and ongoing optimisation of our email marketing program.

• Develop and manage the email marketing strategy and campaign calendar

• Build, test, schedule and send email campaigns in Klaviyo

• Review and optimise our existing automated flows

• Identify opportunities for new flows, segmentation and personalisation

• Develop strategies that support customer acquisition, retention and repeat purchase

• Use customer behaviour and performance data to inform decisions

• Plan and run A/B tests across subject lines, content, offers, timing and audience segments

• Monitor deliverability, list health and engagement

• Report on performance, insights and opportunities directly to the founders

• Work closely with the wider team to support product launches, promotions and key trading periods

• Maintain Active Truth’s brand voice and customer-first approach across every email

ABOUT YOU

You are commercially minded, analytical and creative, but most importantly, you are hands-on.

You don’t just develop a strategy and hand it over to someone else. You enjoy taking an idea all the way from planning through to build, send, analysis and optimisation.

• Strong hands-on experience using Klaviyo for an e-commerce brand

• A proven record of improving email revenue, engagement, retention or customer lifetime value

• Experience building and optimising campaigns, flows and audience segments

• Confidence in interpreting data and turning it into practical action

• Strong copywriting skills and a good understanding of what drives customers to click and purchase

• An eye for effective, on-brand email design

• Excellent attention to detail

• The ability to work independently, move quickly and take ownership

Graphic design, content creation or broader e-commerce marketing experience would be highly regarded and may allow us to expand the scope of the role.

THE DETAILS

• Fully remote within Australia (we are based in Brisbane and you can attend in person)

• Part-time or full-time, depending on your experience, availability and broader skill set

• Reports directly to the founders

• Start date - ASAP

TO APPLY

Please send an email to Sign in to view email:

• A brief introduction and your CV

• Details of your hands-on Klaviyo experience

• Examples of e-commerce accounts, campaigns or flows you have worked on

• Any measurable results you can share

• Your preferred working arrangement and availability

If you’re a genuine Klaviyo expert who loves both strategy and execution, we’d love to hear from you.