Digital Specialist

Are you passionate about using digital strategy, content and data to drive meaningful engagement and make a tangible impact on the lives of farmers and rural communities?

Own and shape Rural Aid's digital presence – lead strategy, campaigns and optimisation across a growing digital ecosystem with the opportunity to influence organisational outcomes.

Join a passionate, collaborative team – work alongside dedicated people who are committed to supporting rural communities and creating lasting impact across Australia.

Use your digital expertise to make a genuine difference – help connect farming families with critical support while engaging Australians in a cause that matters.

About Rural Aid

Rural Aid is Australia’s leading charity supporting farmers, their families and rural communities. Across the country, we provide practical, timely and meaningful

assistance through a team of passionate, committed professionals who understand

the unique pressures of rural life.

Life on the land is shaped by ongoing challenges, droughts, fires, floods and the daily pressures of farming and rural life. We’re on farm and in communities, ready to support when it matters most, helping farmers and their families stay on the land, protect their livelihoods and remain connected to their communities.

Digital Specialist (Full Time)

This is your chance to shape this newly created National role as your own. The Rural Aid team is headquartered in Brisbane. Our team celebrated a decade of transformative work across Australia in 2025 and we continue to grow. We are seeking a passionate and experienced Digital Specialist to lead the performance, optimisation and growth of our digital ecosystem. This role plays a critical part in connecting farmers, supporters, partners, volunteers and communities with Rural Aid's services, programs and impact.

Reporting to the Chief Growth Officer and working across the organisation, you'll develop and deliver integrated digital strategies, campaigns and content that drive awareness, engagement, farmer registrations, fundraising outcomes and organisational growth.

What you'll do

Lead Digital Strategy & Performance

Develop and deliver Rural Aid's digital strategy, driving awareness, engagement, farmer registrations, fundraising outcomes and organisational growth across multiple channels.

Deliver High-Impact Campaigns

Plan, execute and optimise integrated digital campaigns across paid, owned and earned media, ensuring strong performance and measurable results.

Manage Our Digital Ecosystem

Lead Rural Aid’s website content and performance, social media channels and digital platforms, creating engaging and user-focused experiences that connect audiences with our mission.

Create Compelling Content & Storytelling

Work with teams across the organisation to develop authentic, audience-focused content that showcases Rural Aid's services, programs and impact.

Collaborate

Working alongside your Marketing & Growth colleagues on fundraising, media, brand awareness and national initiatives. Establish and maintain effective relationships with the broader Rural Aid team.

What we're looking for

Firstly – we hope you share our passion for farmers and rural communities to help deliver Rural Aid's vision: Farmers, their families and rural communities are strong, connected and supported when faced with disaster and adversity.

You'll be a strategic and hands-on digital specialist who combines creativity with strong analytical thinking. You enjoy using digital channels, content and data to create meaningful engagement and measurable outcomes.

· Minimum 3-4 years experience in Digital Specialist role or similar

· Demonstrated experience developing and implementing multi-channel digital strategies.

· Strong knowledge of SEO, SEM and social media management.

· Experience using Google Analytics 4, Google Tag Manager, Google Ads, Google Search Console and social media advertising platforms.

· Experience managing website CMS platforms, with WordPress experience highly regarded.

· Content creation and design skills, including experience with Canva, Adobe Creative Suite and video editing tools.

A team player who has a proactive, collaborative mindset with strong attention to detail and a commitment to continuous improvement.

What we offer

· A collaborative and supportive team culture situated in a comfortable and welcoming office environment, close to amenities, shopping facilities & public transport (Indooroopilly, Brisbane).

· Generous salary packaging benefits. As a registered Charity, our employees are eligible to access salary-sacrificing benefits to assist with financial commitments or utility bills etc. Flexible working options are also available, post-probation.

Sound like you?

To apply please forward an updated work-history with a brief cover note (perhaps single page max.) describing why you believe joining Rural Aid could be an ideal move … not just for you, but also for our farmers, their families and regional communities.

Please email applications to Sign in to view email with reference #RADMS_062026

(The successful applicant will be required to complete a standard National Police clearance-check)

To learn more about Rural Aid including our aims, history and the programs we deliver: please visit our website www.ruralaid.org.au)