Marketing Account Manager

Account-Based Marketing Manager

South Yarra, Melbourne

Full-time, office-based position

Marketing Eye is seeking an experienced Account-Based Marketing Manager to lead the marketing function across a portfolio of more than 10 client accounts.

This is a hands-on role for a highly organised marketer who can manage competing priorities, maintain strong client relationships and coordinate multiple campaigns, projects and specialist resources at the same time.

You will use the Robotic Marketer AI marketing operations platform to support strategy, planning, performance analysis, campaign management and reporting. However, this role is not about passing responsibility to AI. We expect every team member to contribute their own commercial thinking, marketing experience, creativity and judgment.

AI helps our team work more efficiently. Your personal capability is what creates additional value for the client.

About the role

You will take responsibility for the day-to-day marketing function across more than 10 client accounts, working with businesses in industries including:

• Contact centres

• Building services

• Marketing and professional services

• Technology

• Retail

Each client will have different priorities, audiences, campaigns and commercial objectives. You will need to understand each business, keep work moving and ensure clients receive proactive, commercially relevant marketing support.

You will work closely with an established in-house team that includes junior marketers, graphic designers, web developers, SEO specialists and digital advertising professionals.

Your role is to bring these resources together, provide clear direction and ensure every client account is managed with consistency, accuracy and care.

Key responsibilitiesClient account management

• Manage a portfolio of more than 10 client accounts

• Build strong relationships with clients and become a trusted marketing contact

• Understand each client’s business model, customers, competitors and growth priorities

• Lead regular client meetings and provide clear updates on activity, performance and next steps

• Manage expectations, approvals, timelines and deliverables

• Identify opportunities to improve the client’s marketing before being asked

• Ensure clients receive responsive and professional service

Marketing strategy and planning

• Use Robotic Marketer to develop, review and manage marketing strategies

• Translate strategy into practical campaigns, projects and monthly priorities

• Build marketing calendars, campaign plans and account roadmaps

• Ensure marketing activity remains aligned with commercial objectives

• Contribute your own marketing knowledge, ideas and recommendations to strengthen AI-generated insights

• Identify gaps, risks and opportunities across each client account

Campaign and project management

• Manage multiple marketing campaigns and projects at the same time

• Create clear briefs for internal specialists and junior team members

• Set realistic internal deadlines well ahead of client delivery dates

• Assign expected time allocations to tasks and monitor progress

• Coordinate content, design, websites, SEO, paid advertising, email marketing and lead generation activity

• Review work before it is presented to the client

• Ensure projects are completed accurately, on time and within the allocated scope

• Escalate risks early and take responsibility for resolving delivery issues

Team coordination

• Work collaboratively with junior marketers and provide clear guidance

• Brief graphic designers, developers, SEO specialists and digital advertising professionals

• Encourage accountability while providing the direction required for people to perform well

Performance and reporting

• Review campaign and marketing performance through Robotic Marketer and relevant platforms

• Interpret data and turn it into clear recommendations

• Monitor lead generation, website performance, SEO, advertising, content and campaign outcomes

• Prepare client reports that explain what happened, why it matters and what should happen next

• Identify underperforming activity and coordinate the required improvements

• Ensure decisions are based on commercial priorities, data and informed marketing judgment

What we are looking for

You will need to be an experienced marketer who is comfortable taking responsibility for both client relationships and marketing delivery.

• Experience managing multiple marketing or agency client accounts

• Strong account management and client communication capabilities

• Broad marketing knowledge across strategy, campaigns, content, digital, websites, SEO, lead generation and advertising

• Exceptional organisation and project management skills

• The ability to juggle more than 10 client accounts without losing attention to detail

• Experience briefing and coordinating multidisciplinary teams

• The confidence to lead client meetings and present recommendations

• Strong commercial judgment and the ability to understand how marketing supports business growth

• The ability to interpret marketing data and identify practical next steps

• A proactive approach to problem solving

• A strong sense of personal accountability

• The ability to work calmly and effectively in a fast-moving environment

• A collaborative attitude and genuine commitment to being part of a team

Agency experience will be highly regarded.

Experience using AI marketing platforms, automation tools, CRM systems or marketing technology will also be viewed favourably. Training in Robotic Marketer will be provided.

This role will suit someone who

• Enjoys working across different businesses and industries

• Can move between strategic thinking and practical execution

• Keeps detailed records and rarely needs to be reminded about deadlines

• Communicates early when something is at risk

• Takes pride in improving the quality of work before it reaches the client

• Knows how to prioritise when several clients need attention at once

• Enjoys helping junior team members improve

• Uses AI intelligently but does not allow it to replace experience, creativity or critical thinking

• Wants to work with a capable, ambitious and high-performing team

About Marketing Eye

Marketing Eye is an international marketing consultancy with an established team in Melbourne.

We provide outsourced marketing, marketing strategy, digital campaigns, brand development, content, websites, SEO, advertising and lead generation support to businesses across multiple industries.

Our team operates from South Yarra and includes marketing strategists, account managers, designers, developers, content specialists, SEO professionals and digital advertising specialists.

We also work with Robotic Marketer, an AI marketing operations platform that helps our team manage marketing strategy, campaign planning, performance and execution more effectively.

We believe AI should improve the quality and efficiency of marketing work. We also believe experienced marketers must bring their own thinking, ideas, judgment and commercial understanding to every client engagement.

Why join Marketing Eye

You will work with an experienced in-house team rather than outsourcing every specialist requirement.

You will have access to marketing technology that supports better planning, visibility and decision-making while still being encouraged to contribute your own ideas and expertise.

This is an opportunity to take ownership of meaningful client accounts, work across varied industries and build your capabilities in a high-performance agency environment.

Location

This position is based in our South Yarra office in Melbourne.

Candidates must be able to work collaboratively with the team from the office and be available for client and internal meetings during standard business hours.

How to apply

• Your agency or account management experience

• The marketing disciplines you have worked across

• How you organise competing priorities and deadlines

We are looking for someone who can take ownership, keep clients and projects moving and make a genuine contribution to the quality of marketing delivered by our team. Send CV’s and covering email to Sign in to view email

P.S. Our clients are really lovely - and we use Robotic Marketer as our preferred AI marketing tool - which is excellent.