Marketing & Events Specialist

What you’ll do

• Plan and run the marketing & events calendar: open days, meetups, parade appearances, charity/community activations, and delivery celebrations.
• Handle event logistics end-to-end—timelines, vendors, permits where needed, staffing, signage, pack-down, and post-event follow-up.
• Build local partnerships through outreach to businesses, clubs, and aligned brands (referrals, co-promotions, sponsorships).
• Support customer acquisition: track which campaigns and events drive enquiries, suggest offers/messages, and hand off leads cleanly to sales.
• Coordinate radio, print, and digital advertising plans—scripts, bookings, budgets, UTMs, and simple performance reporting.
• Brief and align the content creator on campaign priorities; ensure messaging is accurate and premium (no hype or misleading claims).
• Own on-site brand presentation: banners, A-frames, foyer materials, QR enquiry points, and print-ready files with local printers.
• Capture simple KPIs monthly: event attendance, partnership pipeline, ad spend vs leads, and lessons for next month.
• Represent Ikigai professionally in public—councils, clubs, media conversations, and partner meetings.

What we’re looking for

• 3+ years across event marketing, local brand activations, partnerships, or dealership/community marketing.
• Strong organisation—you can juggle multiple events and campaigns without dropping detail.
• Comfortable with budgets, vendors, and polite B2B outreach (phone, email, in-person).
• Valid Australian driver licence; able to move materials/signage around Melbourne.
• Professional communication and brand judgment in public-facing work.
• Weekend/evening availability for scheduled events (planned fairly in advance).

Nice to have

• Melbourne inner-north / automotive enthusiast community knowledge.
• Experience with Meta/Google campaigns or local radio partnerships.
• Basic design eye (Canva/Adobe) to tweak assets when needed.

How hiring works

Submit your CV, portfolio or example links (social, design, video, events, or campaigns), and salary expectations.

• Phone screen

We discuss your experience, local market knowledge, and how you work in a small team.

• Practical review

Short task matched to the role—e.g. event run-sheet, one-week content plan, or outreach draft.

• On-site interview

Meet the team at Northcote, see the showroom/workshop, and align on brand standards.

• Offer

Clear start date, schedule, and goals for the first 90 days.