Head of Marketing

About Aalterlife Clinics

Aalterlife Clinics is an alternative clinic dedicated to providing patients with access to high-quality, evidence-based care. We combine clinical expertise with a patient-first approach, helping Australians navigate their treatment options in a rapidly growing and evolving healthcare sector.

About the Role

We're looking for an experienced, strategic Head of Marketing to own and lead all marketing activity for Aalterlife Clinics. This is a senior, hands-on leadership role for someone who can build a marketing function from the ground up — setting strategy, owning the budget, building a team where needed, and driving measurable growth in patient acquisition and brand trust.

You'll report directly to clinic leadership and act as the strategic owner of everything from brand positioning to performance marketing, while navigating the specific compliance and trust requirements of healthcare and medicinal cannabis marketing in Australia.

Key Responsibilities

• Own and lead Aalterlife's overall marketing strategy, aligned to business growth and patient acquisition targets
• Set and manage the marketing budget, allocating spend across channels for maximum ROI
• Lead digital marketing performance across SEO, paid search/social (Google Ads, Meta), email/CRM, and marketing automation
• Own the brand strategy, positioning, and voice across all patient and referrer touchpoints
• Develop content and campaign strategy that educates and builds trust with prospective patients
• Ensure all marketing activity complies with TGA advertising guidelines and AHPRA regulations for healthcare/medicinal cannabis
• Establish and report on marketing KPIs (CAC, conversion rates, pipeline, LTV) to leadership and stakeholders
• Build referral and partnership marketing strategies with GPs, allied health, and industry stakeholders
• Own competitor and market analysis, keeping Aalterlife ahead of trends in the medicinal cannabis and telehealth space
• Select and manage external agencies, vendors, and marketing technology stack

About You

• 6+ years' marketing experience, including at least 2+ years in a leadership/head of function role
• Experience in healthcare, telehealth, pharma, or another regulated industry strongly preferred
• Proven track record of building marketing strategy and driving measurable patient/customer acquisition growth
• Strong commercial acumen — comfortable owning budget, forecasting, and reporting to leadership
• Deep understanding of digital marketing performance channels and marketing technology
• Experience navigating healthcare advertising compliance (TGA/AHPRA) highly regarded
• Strong leadership and stakeholder management skills; able to work closely with clinical and operations teams
• Excellent communicator, able to translate clinical/technical information into clear, compelling patient-facing content
• Comfortable operating in a lean, fast-moving business and getting hands-on where needed

Nice to Have

• Experience leading marketing for a clinic, telehealth provider, or allied health business
• Existing knowledge of the Australian medicinal cannabis regulatory landscape
• Experience scaling a marketing function or building a team from scratch
• Experience with marketing automation/CRM platforms (e.g. HubSpot, Klaviyo)

What We Offer

• A genuine leadership role shaping marketing strategy for a growing clinic in an emerging healthcare sector
• Direct access to and collaboration with clinic leadership
• Flexible/hybrid working arrangements
• Competitive salary based on experience, commensurate with seniority

How to Apply

Please submit your resume and a brief cover letter outlining your relevant leadership experience to Sign in to view email