Senior Social Strategist

Who We Are

Word Of Mouth is a full-service creative digital agency based in Perth. We're a team of 12 who care deeply about the work we put out, the clients we work with, and the people we build it all with. We're not the biggest agency in Perth - and that's exactly how we like it.

The Role

Word Of Mouth Agency is looking for a Senior Social Strategist to lead our organic social offering, owning content strategy and account direction across our client portfolio while mentoring the team underneath you. You live and breathe creative social strategy, and know how to turn it into work that actually resonates rather than just fills a content calendar.

What You'll Be Doing

Strategic Planning & Content Direction

• Lead monthly always-on content planning across the team, translating client priorities and campaign goals into structured content calendars, topic ideation and platform-specific recommendations
• Set and maintain content governance standards - tone of voice, quality checks and publishing guidelines - across all client social channels
• Contribute to strategic proposals through competitor audits, social listening and staying on top of best-in-class social practices

Trend, Culture & Platform Intelligence

• Keep social monitoring sharp across accounts and continuously look for ways to improve it
• Stay ahead of cultural, category and platform shifts to spot content opportunities and audience behaviours before they're obvious
• Turn cultural and performance signals into real-time trendjacking and reactive content that keeps our clients part of the conversation

Creative Craft

• Develop platform-native concepts and briefs for Meta & TikTok that feel authentic and culturally relevant, not like ads dressed up as content
• Maintain a high standard of craft across art and copy, staying ahead of emerging trends and platform tech to keep the work fresh
• Work closely with our design and video team to bring creative concepts to life with precision and style
• Present and sell-in creative concepts to clients and internal stakeholders, articulating the cultural "why" behind the work, not just the execution
• Bring strong instincts for creator-led ideas and know how to work with creators and influencers to make content that resonates with Gen Z and Millennial audiences

Account/Community Management

• Managing a portfolio of clients end to end, owning the relationship and being their main point of contact
• Oversee day-to-day platform operations - scheduling, publishing workflows and page maintenance across all client channels
• Manage community activity across client social channels, including monitoring and responding if required
• Know when something needs to be escalated and make sure it gets to the right person fast

Insights & Reporting

• Present clear, results-focused monthly reports to clients, turning performance data into content and channel recommendations
• Interpret what's driving engagement and translate that into optimisation actions across content and channels

Mentorship & Team Guidance

• Mentor our Social Media Managers, helping them build stronger content, reporting and strategic thinking
• Be a weekly sounding board for the team on workload and priorities
• Review team drafts and content plans in a coaching capacity, helping the team level up

Paid & SEO (Bonus)

• Where capability allows, support or run paid campaigns across Meta Ads and Google Ads - from setup and targeting through to optimisation and reporting
• Where capability allows, apply SEO and content strategy to support broader client goals
• Working within WordPress and Shopify to support client website needs

What We're Looking For

• This isn't an entry-level role - we're after a senior operator with several years of hands-on agency or in-house social media experience, not a fresh graduate
• Proven experience leading social media across Facebook, Instagram, TikTok, LinkedIn and YouTube for client brands
• Confident using data to shape content and channel decisions, and comfortable working with social listening and analytics tools
• Strong copywriting ability across multiple formats and brand voices
• Experience managing client relationships and leading or mentoring a team
• Bonus: experience in Meta Ads, Google Ads and/or SEO, and a willingness to work across these as needed
• Someone who takes ownership - you don't wait to be told, you get it done
• Deeply plugged into internet culture, creator trends and the nuances of emerging platforms
• Exceptional storytelling and presentation skills, with the ability to sell-in ideas simply and persuasively
• Strong social and cultural curiosity, with a clear read on current trends and platform shifts

Why Word Of Mouth?

• South of the river location with free parking
• Work From Home Wednesdays
• Fortnightly team development sessions
• A culture that actually means something
• A team that backs each other and genuinely enjoys showing up
• And yes... a lot of free food

If you're a social strategist who leads with instinct and wants to shape the social offering inside a growing agency - we want to hear from you.

Send your CV, portfolio, and a short note about yourself to Ryan & Adam - Sign in to view email

Web: www.wordofmouthagency.com.au

Instagram: @wordofmouthagency

Facebook: www.facebook.com/WordofMouthAU

TikTok: www.tiktok.com/@wordofmouthagency