Marketing Manager
Hays
Hands-on leadership role with 2 direct reports
Your new company
Our client is a well-established, privately owned business operating within the premium wine and beverage industry. With a portfolio of highly regarded brands and a strong presence across domestic and export markets, they have built an enviable reputation for quality, innovation and customer experience.
This is an opportunity to join a values-driven organisation where marketing plays a critical role in supporting growth, strengthening brand equity and delivering outstanding customer experiences.
Your new role
Lead the marketing strategy for a premium lifestyle brand portfolio. Drive brand growth, customer engagement, and commercial outcomes across Australia and international markets. Reporting to the Sales & Marketing Director, you will lead the development and execution of marketing strategy across a portfolio of premium brands. You will manage a small marketing team and work closely with sales, leadership, customer experience and external agency partners.
Key responsibilities include:
- Developing and executing brand and marketing strategies
- Leading integrated campaigns across digital, trade and consumer channels
- Managing websites, content, SEO and social media activity
- Driving PR, communications and brand positioning initiatives
- Managing external agencies, designers, photographers and videographers
- Supporting new product launches and innovation projects
- Developing marketing budgets and reporting on campaign performance
- Supporting trade marketing, events, sponsorships and distributor engagement
- Working alongside customer experience teams to drive online and direct-to-consumer growth
- Leading and mentoring a small marketing team What you'll need to succeed
- Demonstrated experience in a Marketing Manager or senior marketing leadership role
- Strong brand management and strategic marketing experience
- Digital marketing expertise across websites, social media, content and SEO
- Experience and capability with Shopify, Meta Business Suite, Adobe Creative Suite & Canva
- Strong stakeholder engagement and communication skills
- Team leadership experience with direct reports
- Commercial acumen and the ability to align marketing outcomes with revenue growth
- Experience within wine, beverage, FMCG, premium consumer goods, hospitality or lifestyle sectors will be highly regardedPlease note: This is a 38 hours per week, office-based position in Perth. Applicants must have full Australian working rights. Sponsorship is not available for this position. What you'll get in return
- Opportunity to work with an established premium consumer brand portfolio
- Leadership role with strategic and operational responsibility
- Collaborative and supportive team environment
- Exposure to both Australian and international markets
- Long-term career opportunity within a successful privately owned business What you need to do now If you're interested in this role, click 'Apply Now' or send your CV through directly to Sign in to view email for review. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
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