Senior Digital Strategist

Who We Are

Word Of Mouth is a full-service creative digital agency based in Perth. We're a team of 12 who care deeply about the work we put out, the clients we work with, and the people we build it all with. We're not the biggest agency in Perth - and that's exactly how we like it.

The Role

Word Of Mouth is looking for a Senior Digital Strategist to drive the strategic direction and hands-on execution of our agencies digital marketing offering. This is a senior role with real ownership over strategy and delivery, working closely with the wider team to bring it to life. You'll develop and implement digital strategy, working directly with clients to understand their business objectives and building strategies that drive measurable growth against them, spanning paid media (Google/Meta), SEO, and the newer disciplines of AEO and GEO as search shifts toward AI-driven answers.

What You'll Be Doing

Strategy & Client Direction

• Developing and executing digital marketing strategy across Meta, Google, SEO, AEO, GEO and TikTok for a portfolio of client accounts
• Acting as a senior strategic contact for clients, translating business objectives into digital roadmaps and channel plans
• Presenting monthly performance reports and strategic recommendations directly to clients

Paid Media & Measurement

• Managing paid campaign strategy end-to-end, including Performance Max and Shopping campaigns - budget allocation, targeting, optimisation and reporting
• Building and maintaining GA4 and Google Tag Manager measurement frameworks, and using tools like SEMrush or Ahrefs to research and benchmark performance

SEO, AEO & GEO

• Optimising content and site structure for AEO and GEO - schema markup, structured direct answers, and building visibility in the latest AI tools alongside traditional SEO.
• Monitoring platform, algorithm and AI search changes and adjusting client strategy accordingly

Ad Creative & Content Direction

• Working closely with the social team to keep organic and paid strategy aligned, making sure content, creative and campaigns are all pulling in the same direction
• Understanding organic social strategy well enough to shape how it works hand in hand with digital marketing campaigns across Facebook, Instagram, TikTok and LinkedIn
• Guiding content and creative direction - ad creative, blog and SEO content, website copy - so brand messaging stays consistent across every channel
• Collaborating on client website strategies working closely with our Web team

Team & Delivery

• Working closely with junior strategists and specialists on day-to-day delivery
• Mentoring other marketers within the team

Insights & Reporting

• Present clear, results-focused monthly reports to clients, turning performance data into content and channel recommendations and upsell opportunities
• Interpret what's driving engagement and translate that into optimisation actions across content and channels

What We're Looking For

• Proven experience in a senior digital strategy role, ideally agency-side or internal industry.
• Extensive, hands-on experience with GA4 and Google Tag Manager - able to build and troubleshoot measurement frameworks independently
• Strong execution of Google Ads and Meta Ads - non-negotiable
• Solid understanding of SEO and content strategy
• Sharp analytical thinking - able to turn performance data into clear client recommendations
• Strong copywriting across formats and brand voices
• Experience managing senior client relationships, and readiness to step into a client-lead capacity
• An ownership mindset - you set direction, tone and pace without waiting to be told
• Experience mentoring other marketers is highly regarded

Why Word Of Mouth?

• South of the river location with free parking
• Work From Home Wednesdays
• Ongoing mentorship, training and real opportunities for career progression
• A collaborative team where good ideas are welcomed from everyone
• A well-stocked kitchen and an agency that genuinely values your wellbeing, voice and growth alongside your output

If you're a strategic thinker who loves the craft of digital marketing, including where it's heading with AI search, and wants to get hands-on inside an agency that actually gives a damn - we want to hear from you.

Send your CV, portfolio, and a short note about yourself to Ryan & Adam - Sign in to view email

Web: www.wordofmouthagency.com.au

Instagram: @wordofmouthagency

Facebook: www.facebook.com/WordofMouthAU

TikTok: www.tiktok.com/@wordofmouthagency