Performance Marketing Specialist

Job Type: Full-time, Ongoing

Location: Melbourne, Victoria

Job Category: Marketing

At Development Victoria, we’re passionate about making Victoria a great place to be. We create vibrant places across our state, through diverse and strategic property development and urban renewal projects.

As the Victorian Government’s development arm, we revitalise iconic public buildings, create important community, creative and sporting facilities and repurpose public land, for all Victorians. We also build great homes and communities where people and businesses can thrive, catering for different budgets, lifestyles, and people - designed to be sustainable and affordable.

Your New Role

We’re looking for a hands-on Performance Marketing Specialist, to drive paid media, SEO and digital performance across Development Victoria’s housing portfolio.

You will be responsible for delivering best-practice performance marketing strategies across paid media with a strong focus on optimisation of strategies, generating qualified enquiries, improving campaign performance and strengthening the customer journey across digital channels.

You’ll work across Google Ads, Meta, GA4, GTM, SEO and property portal performance, using data to test, learn and make clear recommendations on targeting, creative, landing pages, channel mix and budget pacing.

This role is ideal for someone who enjoys getting into the detail, testing what works, and turning performance insights into practical recommendations that lift results.

This role is an ongoing, hybrid opportunity with a mix of working at our head office in Melbourne CBD and working from home.

Click Here for the position description.

Core Accountabilities

• Own day-to-day execution with agency support across Google Ads and Meta, including campaign set-up, optimisation and budget pacing.
• Manage ongoing optimisation against agreed KPIs recommending shifts in targeting, creative, landing pages and channel mix.
• Implement and maintain GA4, GTM and campaign tracking, including event definitions and QA, in alignment with the martech governance set by the Marketing Technology & Digital Performance Manager.
• Implement tagging requirements for new web builds and landing pages, ensuring clear measurement for paid + SEO activity.
• Monitor property portal listing performance (REA/Domain) and provide listing optimisation recommendations
• Contribute insights into segmentation and audience strategy by analysing campaign/audience performance data
• Apply and optimise AI-enabled ad platform features and share learnings for scale across the portfolio.

About You

Desired Skills and Experience

You’re a results-driven performance marketer who is curious, analytical and comfortable working across both strategy and execution.

You know your way around paid media platforms and analytics tools, and you’re confident making recommendations that improve lead quality, conversion and return on investment. You can manage budgets, test campaigns, review results and explain what needs to change in a clear, practical way.

You Will Bring

• 5+ years’ experience in performance marketing, ideally in an agency or in-house marketing team.
• Strong hands-on experience across paid media, SEO and conversion optimisation.
• Advanced working knowledge of GA4, GTM and conversion tracking QA.
• Practical SEO execution experience, with tools such as SEMrush considered beneficial.
• The ability to analyse campaign and audience data and translate insights into clear actions.
• Strong attention to detail, prioritisation and the ability to manage competing timelines.
• A collaborative approach and the ability to build relationships with stakeholders across the business.
• A proactive mindset and interest in continuous improvement, testing and emerging digital trends.

Employee Benefits

• We drive strong collaboration and support our teams to work virtually and flexibly.
• Professional development opportunities available including;
• Study support
• Mentoring programs
• Opportunity to participate in cross functional working groups that drive diversity and inclusion and sustainability initiatives.
• Novated leasing
• Purchase leave
• Paid parental leave
• Technology salary sacrifice
• Employee referral bonuses
• Health & Wellbeing initiatives such as EAP and mental health and wellbeing leave
• Access to group life & group salary continuance insurance
• Modern onsite facilities

What next?

• Please apply via our careers page linked to this advertisement, applications will not be accepted via email.
• The application process might include a phone screen, an interview, and an activity where you can showcase your skills.
• Advert may close prior to the closure date if a high volume of applications is received so we encourage you to apply as soon as possible.
• Please note: The preferred candidate will be required to complete a national police record check prior to an offer of employment being made.
• At Development Victoria, we work flexibly and value diversity, and we invite you to talk to us about any preferences or adjustments you may value or require to either our recruitment process or the role itself. If you identify as a person with disability, please let us know how we can provide additional support to your application.

If you have any questions about the recruitment process, the role, or to discuss any adjustments you may require, please reach out to our Recruitment team – Sign in to view email .

Please submit your application by 11:59pm Sunday 16 August 2026. Applications received after this date may not be considered.

We respectfully request no agency approaches. We will not be responsible for any fees related to unsolicited resumes being sent to anyone here in our business.

Follow Us On Socials

LinkedIn | Facebook | Instagram

www.development.vic.gov.au